Social media platforms are abundant and continually growing. Each is a unique ecosystem unto itself with different audience characteristics and content preferences. They provide a powerful vehicle for attracting attention and building relationships with your prospects (and customers).
The changing of the year will not “change” our reality. If God blessed us with Life today, we do a disservice to ourselves (and Him) if we do not make the most of it. Pinning our time wishing for something else in the future is a waste of the gifts (and responsibilities) you have today.
This post highlights video content of two main types: Interviews and Demonstrations.
Interview-style content refers to videos usually between a host and one or more subjects. They tend to be topical in nature with the interview subject (or subjects). Based on their location and/or association, they help deepen the connection between the interviewer and the audience.
Demonstration videos share the steps required to perform some action or show the value/utility of some product or service. When done properly, they are focused on a specific topic and elevate the perceived expertise of the presenter relative to the subject matter.
Without first identifying the audience with whom you seek to engage, there will be no marketing strategy identifying prospects and converting them to customers. An audience has two equally-important components. They are a group viewing and engaging with us on a platform we control.
Evaluate your messages and materials to differentiate if you are Telling or Selling. Many companies make a big mistake based on how they blend information and conversion.
While both are required within your overall strategy, too many people blend them inappropriately. This ultimately leads to confusion from prospects and customers because there is not a clear expectation for what response you seek within that interaction.
We have all been in a situation where there is a clear choice to be made, but we seek an easier or quicker alternative. Often, more time is wasted looking for “better” options where the problem or issue could have already been resolved while we dither.
If you follow SEO topics, announcements of Google Core Algorithm updates always seem to bring out the complainers and naysayers. It’s understandable when we realize that most businesses want to focus more on their business than the continuous tinkerings with websites and web content that they have to endure to get (or keep) good search rankings. It can understandably feel more like a never-ending (and always-changing) game of sorcery and spell-casting. At the foundations, it is actually much simpler of a problem to solve, but one that feels more challenging to solve when we lack a structured plan to address it.
I sometimes talk about what I call the “Rule of Proximity”. It states that “Things are rarely as good or as bad as they seem in the moment”.
We all face challenges and it is usually in the midst of those challenges that our faith and hope are at their weakest. There is a difference between pivoting and quitting; we all need to be learning the difference!
While normal ad rates may be at their peaks on platforms like TV, Radio, and Print. there are available “overflow” slots that can be purchased in those areas if you seek and find them. Identifying these fringe “bargains” is a great way to advertise competitively with larger companies with a much smaller budget. If your market is locally-targeted or you serve a specific niche (who congregate around a specific topic/media), you would do well to look into some of these areas.
We often undermine our position in negotiations by our attitude, behavior, or aggressiveness at inappropriate times. How many times do we fail to achieve our goals because of how we treat other people who might be perceived in a lower position?
