Good Lead Magnets have the following characteristics. They are specific, speak to the customer’s Desired End State, immediately consumable, and change our relationship with the customer.
Poor performing Lead Magnets usually often share some of the same problems. They either fail to attract prospects from within your target market or transform those strangers into parties interested in what you have to offer.
If you are currently setting your marketing budget and plans for 2021, be sure to download this free set of worksheets. It includes a Lead Generation Planner, a Marketing Budget Planner, and a Lead Cost Averaging worksheet.
Social media platforms are abundant and continually growing. Each is a unique ecosystem unto itself with different audience characteristics and content preferences. They provide a powerful vehicle for attracting attention and building relationships with your prospects (and customers).
This post highlights video content of two main types: Interviews and Demonstrations.
Interview-style content refers to videos usually between a host and one or more subjects. They tend to be topical in nature with the interview subject (or subjects). Based on their location and/or association, they help deepen the connection between the interviewer and the audience.
Demonstration videos share the steps required to perform some action or show the value/utility of some product or service. When done properly, they are focused on a specific topic and elevate the perceived expertise of the presenter relative to the subject matter.
Without first identifying the audience with whom you seek to engage, there will be no marketing strategy identifying prospects and converting them to customers. An audience has two equally-important components. They are a group viewing and engaging with us on a platform we control.
For all, but the largest legal firms, there is a perpetual feeling of overload trying to build and promote a strong online presence while ensuring that you effectively represent your existing clients.
This post will share the four social media platforms that will give the best results for your law office as well as they each is important to you.
