“You are either Selling Yourself, Selling Stuff, or Selling Excuses. The problem with Excuses is that you are the only person who buys them!” – SD
#ThereIsNoEscapeFrom the truth pic.twitter.com/KZBSUPw5Fq
— Gary Vaynerchuk (@garyvee) January 21, 2017
Partners review the numbers and ask the obvious question: “If visibility is up, why aren’t consultations and retained clients following?” The answer is rarely in the marketing itself. It’s in the handoff. Marketing succeeds in generating interest—but the intake system fails to capture it.
The Definitive Guide for Legacy-Minded Law Firm Partner If you’re like many managing partners, you’ve wrestled with some version of this question over the past
