Want to improve your marketing, focus on the relationships!
I have thought about this quite a lot recently. Many of the challenges that businesses are facing as they work through the economic and cultural fallout from COVID-19 stem from the fact that we have abandoned relationship-building for tips, tricks, hacks, and shortcuts.
In an era when we have more avenues to build relationships than ever before, we too often try to skip that step and go right to the close.
Just keep in mind, individuals don’t win in the lowest-common-denominator environment!
There is a difference between focusing on measurables and trying to plan a pure numbers game. If it is simply about leads, Zillow wins. If it is simply about price, Walmart wins.
People don’t care what you have to say until they know you care!
Relationships matter because people matter and it’s the building/fostering of relationships that are the toughest to scale!
Don’t complain about it; USE it!
As this was the first newsletter edition, I wrote an earlier post providing details for how I started my subscriber list. That post was linked in the newsletter and I am linking it here as well.
Starting An Email Newsletter With Zero Subscribers
Be sure to check it out!
Here's some links to things that caught my attention during the week.
Google Not Supporting Service Workers
I have been interested in Search Engines & Search Engine Optimization for a while. I am not an expert, but for Users like us, Google is continuing to optimize based on our experience. They are not creating multiple optimization pathways. If you create good content that answers questions users are asking, you are going to do well! #Win
Twitter adding a subscription service
I may be wrong, but I do not see this happening. The social platforms are all about “eyeballs”! Eyeballs represent attention and advertisers are willing to pay for attention. While there may be revenue in an “ad-free” environment where users are not interrupted, there will always be more money in “showing ads” than there is in “not having to see ads”!
Frankly, I’d suspect that Twitter is more likely to try adding short-scale video clips (ala TikTok) to improve their reach into younger audiences. 🙂
Working from “Barbados” Home??
This one was entertaining if only because with everything that has happened in 2020, why not just move to Barbados? If we have to work remotely, then we might as well work remotely from paradise! If nothing else, maybe we could avoid four months of political calls running up until the election.
Note: If you are working remotely (here or in paradise), be sure to check out my earlier post giving suggestions for More Effective Virtual Meetings.
Share it with everyone else (especially those Zoom attendees who keep using their #MutedBlankScreen!)
