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David Adams

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Lean the Work; not the Job!
newsletter

Sirus Digital Newsletter – Edition 9

Voice Seach is on its way! If you have avoided optimization for search (SEO), it needs to be a component of our messaging and marketing.

With the wider adoption of Voice Search, traffic and attention are going to become *more* complex topics for businesses and organizations. Whereas current SEO strives to be *among* the “top” results for keywords and phrases, Voice Search will heighten the competition to be *the* result of *one*!

David Adams October 24, 2020
The E-Myth Revisited - Featured Image
newsletter

Sirus Digital Newsletter – Edition 8

Respect (especially in Virtual Meetings) is becoming a hot topic. While inappropriate behavior is just that, there is an even bigger developing pattern of low-attentiveness and general disinterest marring our collaborations. All parties need to commit to the objective (“Why we are gathering?”) and goal to address (“What do we want to accomplish?”)

Don’t settle for less!

David Adams October 24, 2020
If you have complex problems, solve the simple parts first!
newsletter

Sirus Digital Newsletter – Edition 7

Complexity is something that we deal with on a daily basis. The “dirty little secret” is most of the complexity that we face is of our own creation! Whether it be in our usage of social platforms (and working to foster authentic relationships on them) or navigating the interactions between companies and providers on our digital platforms, we have to pay attention to not only what we do, but also what others are doing as well.

David Adams October 24, 2020
He will win whose army is animated with the same spirit throughout its ranks.
newsletter

Sirus Digital Newsletter – Edition 6

If the biggest part of success is showing up, much of the remainder is the motivation and dedication to keep at it regardless of your immediate results. Socialize ‘Why’ it is important and invest your time establishing the consistency needed to achieve it!

David Adams October 24, 2020
The one thing that you wanted to happen is often the best thing that never happened.
newsletter

Sirus Digital Newsletter – Edition 5

Sometimes it is the shots that miss which end up delivering results that you would not have expected. This edition was exactly one of those moments when I tried one thing, but it manifested differently (but better) in a multitude of ways!

David Adams October 24, 2020
The Ultimate Sales Machine - Chet Holmes
book notes and review

Notes on The Ultimate Sales Machine

In this post, I will be reviewing The Ultimate Sales Machine by Chet Holmes. While published in 2008, it highlights key insights and sales relationship-building keenly missing in today’s environment.

In our drive to create funnels and enable automation, we often forget the normal progression of a sales cycle (awareness -> attention -> engagement -> conversion).

David Adams October 4, 2020
Giving inconsistent results is almost as bad as giving bad ones.
newsletter

Sirus Digital Newsletter – Edition 4

I’m sharing some of the things that I’m reading right now. Whether that’s a book or blog, you’re going to see the things that I am looking at now (and in some cases, how I’m implementing it).

David Adams September 27, 2020
What you measure gets done. What you track improves. What you celebrate, you get more of.
newsletter

Sirus Digital Newsletter – Edition 3

Too often, I spend time doing without focusing enough on reviewing results, setting future goals, or stopping to celebrate achievements already made.

Going forward, I will be redirecting focus from ‘How’ to more ‘What’ (and more importantly, ‘Why’).

David Adams September 26, 2020
Dissatisfacation can motivate a change, but struggles to maintain one!
newsletter

Sirus Digital Newsletter – Edition 2

For those in dissatisfying circumstances, individual events create an emotional response. Where there has been historic (or on-going) disparate treatment, the situations (appearing isolated to others) become galvanizing.

David Adams September 12, 2020
Digital Marketing Word Cloud
digital marketing

Top Four Social Media Platforms Your Legal Firm Should Be Using

For all, but the largest legal firms, there is a perpetual feeling of overload trying to build and promote a strong online presence while ensuring that you effectively represent your existing clients.

This post will share the four social media platforms that will give the best results for your law office as well as they each is important to you.

David Adams August 31, 2020

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